Wild Socks was started with the mission of supporting wildlife conservation. That's why we donate 30% of gross profits from every box sold to conservation charities dedicated to safeguarding the animals featured on our socks. So with every pair, you help protect the future of your favourite animals in the wild. By making a statement with our bold and eye-catching designs, we also aim to help start conversations and spread awareness about wild animals and the issues they are facing.
Coral reefs are the most biodiverse habitats in the ocean, supporting a variety of life that rivals the Amazon rainforest. In fact, though coral reefs occupy less than 0.1% of the ocean floor, they support an estimated 25% of all known marine life. Protecting coral reefs therefore protects countless other species and supports the overall health of our oceans.
Turtles are an integral part of marine ecosystems and help maintain healthy levels of sea grass and jellyfish. They have survived on Earth for more than 100 million years, even outliving the extinction of dinosaurs. However, today, all seven species of sea turtle are considered threatened or endangered, with two listed as critically endangered (Hawksbill and Kemp’s Ridley).
Listed as endangered in 2016, it is estimated that the global whale shark population has declined by over 50% since the 1940s. Even today, little is known about the movements and breeding habits of these gentle giants. More research is required to better understand the population structure of whale sharks and help develop measures to protect them.
Reef-World is a UK charity leading the global implementation of the UN Environment Programme’s Green Fins initiative. Through education and capacity-building, Reef-World protects the world’s precious coral reefs by engaging with governments and the private sector to drive sustainable marine tourism practices.
Eco Barge Clean Seas protects the marine life and aquatic environment of Australia's Whitsunday region, where six of the seven species of marine turtle can be found. In addition to providing care for sick and injured turtles, Eco Barge removes marine debris; reduces land-based litter to prevent local marine debris; and recycles and transforms ocean plastics to reduce landfill.
The Madagascar Whale Shark Project studies the whale shark population off Nosy Be, Madagascar, focusing on research, conservation, and education. Their work includes researching the structure and socio-economic value of the population, implementing a code of conduct to regulate interactions with whale sharks, and leading community education programmes.